We’re business and technology professionals who spent years paying attorneys $400–500 a month per trademark — for a service that amounted to a raw spreadsheet of alerts we couldn’t interpret, delivered two weeks late.
We knew the monitoring technology existed. We knew AI could do the interpretation automatically. We knew enforcement workflows could be systematized. So we stopped paying someone else to do it badly, and built it ourselves.
BrandWatch is the service we wished existed when we were building our own brands. Simple enough for a founder who’s never heard of a Section 8 filing. Complete enough for an IP attorney managing 200 client marks. And priced so that protecting your trademark doesn’t cost more than your hosting bill.